Managing intellectual assets in the digital age
Written for technology professionals and business managers/owners, this is an overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets. It has a special emphasis on computer software, Internet content, and digital media.
1 online resource (xi, 233 pages) : forms
9781580536462, 9781580533591, 1580536468, 1580533590
52833443
Introduction: Overview of Intellectual Property and Knowledge Assets. Traditional Software Protection Strategies. Open Source: An Alternative Model. Trademark Protection Online. Protecting "Look and Feel" of Online Content. Managing Digital Media. The Challenge of Peer-to-Peer and Distributed Computing. Property Law & Commercial Transactions Law Applied to Digital Content. Controls on Technology Development and Transfer. Valuing and Managing Knowledge Assets. Principles for Managing Intellectual Property and Knowledge Assets.