E-business : key issues, applications and technologies
This text helps answer the question - how can the Internet and world wide web improve my long-term competitive advantage? It provides a better understanding of the technologies, their potential applications, their support of new strategies, and how they can improve existing operations.
xvi, 1,143 pages : illustrations ; 25 cm
9781586030896, 1586030892
1184612674
Part 1 Key issues: business, strategy and policy; legal, regulatory, security, trust and confidence; training, innovation and regional development. Part 2 Application areas: knowledge based enterprise; procurement, logistics and supply chain management; the virtual and extended enterprise; e-business for manufacturing industry. Part 3 Applications, tools and technologies: selling over the Internet and the world wide web; applications in business; tools and technologies.