 | Massimo Craglia, H. Couclelis - 1997 - 638 pages
...innovations has been studied by sociologists and communication theorists since the early 1940s. Rogers (1993) defines diffusion as the process by which an innovation...channels, over time, among the members of a social system. Consequently, GIS diffusion can be defined as the process by which information about GIS is communicated... | |
 | Beverly Davenport Sypher - 1997 - 424 pages
...TERMS ADOPTER: a person or decision unit that decides to implement and use an innovation. DIFFUSION: the process by which an innovation is communicated...channels over time among the members of a social system. DIFFUSION EFFECT: a change in the norms of the social system toward an innovation. INNOVATION: an idea,... | |
 | Information Resources Management Association. International Conference - 1997 - 564 pages
...for the project builds on Rogers 's model for the diffusion of innovation (Rogers 1983): a process in which "an innovation is communicated through certain...channels over time among the members of a social system." Research in social psychology (Rogers & Kincaid 1981) shows that small groups are an effective means... | |
 | Ross C. Brownson, Diana B. Petitti - 1998 - 418 pages
...policy development is the diffusion of innovation theory (Rogers 1983). Diffusion has been described as "the process by which an innovation is communicated...through certain channels over time among the members of the social system" (Rogers 1983). Such modifications provide support for healthy lifestyles through... | |
 | Constance Rimmer Tiffany, Louette R. Johnson Lutjens - 1998 - 420 pages
...innovation, communication, time, a social system) in his diffusion model. With these elements, diffusion is "the process by which an innovation is communicated...through certain channels over time among the members of asocial system" (Rogers, 1995, p. 10). Rogers (1995) portrayed the diffusion process as having five... | |
 | David Scott, Ros Weston - 1998 - 188 pages
...interventions is established and future directions and modifications are discussed. Diffusion theory which an innovation is communicated through certain...channels over time among the members of a social system. Rogers (1995:11) defines an innovation as 'an idea, practice or object that is perceived as new by... | |
 | Gibson, Rick - 1999 - 222 pages
...1940s and comprises a substantial body of literature(Prescott, 1995, p. 439). Diffusion is defined as " the process by which an innovation is communicated...channels over time among the members of a social system" (Rogers, 1983). Factors which affect the diffusion of innovations include the characteristics of the... | |
 | Jalie A. Tucker, Dennis M. Donovan, G. Alan Marlatt - 2001 - 412 pages
...is perceived as new by an individual or other unit of adoption" (Rogers, 1983, p. 11). Diffusion is "the process by which an innovation is communicated...channels over time among the members of a social system" (p. 5). A combination of both formal and informal communication channels and the implementation of... | |
 | Martin Grentzer - 1999 - 256 pages
...immens. Die Innovationsdiffusion von I&K-Technologie kann nach ROGERS (1995, 35) definiert werden als „the process by which an innovation is communicated...channels over time among the members of a social system". Die Raumauswirkung darf aus geographischer Sicht jedoch nicht vernachlässigt werden, da eine Diffusion... | |
 | Gerard Goggin - 2004 - 326 pages
...online, and interactive nature of this new form of relationship marketing'. 35 Diffusion is the 'social process by which an innovation is communicated through certain channels over time among members of a social system'. 36 For Wigand, this element is important as it explains why and how certain... | |
| |
Diffusion is the process by which an innovation is communicated through certain channels over time among the members of a social system (Rogers, 1983, p. 
