...of home computers available in the scholarly literature. THE DIFFUSION OF INNOVATIONS Diffusion is the process by which an innovation is communicated...channels over time among the members of a social system (Rogers, 1983). So diffusion is a special type of communication concerned with the spread of new ideas....

...CONCEPTS The diffusion of an innovation has traditionally been defined as the process by which that innovation "is communicated through certain channels over time among the members of a social system" (Rogers, 1983: 5). As such, there are four key elements in the diffusion process: the innovation, channels...

...diffusion of innovations (Rogers, 1983) and on social learning theory (Bandura, 1977). Diffusion is the process by which an innovation is communicated...channels over time among the members of a social system. Tarde observed that the rate of adoption of a new idea usually followed an S-shaped curve over time:...

...diffusion of innovations can be applied to the adoption and use of interactive media. Diffusion is the process by which an innovation is communicated...channels over time among the members of a social system (Rogers, 1983). The new communication technologies are distinctive in their degree of interactivity...

...Gesamtheit der möglichen Übernehmer. ROGERS definiert den Diffusionsbegriff dabei wie folgt: "Diffusion is the process by which an innovation is communicated...certain channels over time among the members of a social System."64 Zwischen dem Produktlebenszyklus und den Diffusionsprozessmodellen besteht ein relativ enger...

...Francisco. It is our first report of some necessarily tentative conclusions. WHAT IS DIFFUSION? Diffusion is the process by which an innovation is communicated...channels over time among the members of a social system (Rogers. 19g31. Diffusion consists of four main elements: ( 1 1 The innovation, an idea, practice,...

...process of implementation of the innovative model as it was occurring on each of the nine units. Rogers defines diffusion as the "process by which an innovation...certain channels over time among the members of a social system."3*5* He sees this process as occurring whenever an idea is new or is perceived as new. Rogers...

...(1980), and David (1986a). Four Main Elements in the Diffusion of Innovations Previously we defined diffusion as the process by which an innovation is...channels over time among the members of a social system. The four main elements are the innovation, communication channels, time, and the social system (Figure...

...Eveland, Klepper and Rogers 1977; Rogers 1983 and 1986). Rogers in his overview of research in this field defines diffusion as 'the process by which an innovation...communicated through certain channels over time among members of a social system. It is a special type of communication, in that the messages are concerned...

...networks. This is a prerequisite for understanding the possibilities for social diffusion of the 'processes by which an innovation is communicated through certain...channels over time among the members of a social system' (Rogers, 1983: 5). So encouraging the social diffusion of intervention messages as a means of facilitating...