The McDonaldization Thesis: Explorations and ExtensionsSAGE, 1998 M02 17 - 212 pages In this major new book, the author of the bestselling McDonaldization of Society provides an exploration of one of the most innovative and imaginative sociological theses of the last decade of the twentieth century - `McDonaldization'. Part One centres on a discussion of Karl Mannheim's theory of rationalization. The author also assesses the degree to which sociology in general and sociological theory in particular have been `McDonaldized'. The second part demonstrates the empirical reach of the `McDonaldization' process with discussions on work, credit and globalization. Part Three moves beyond `McDonaldization' to the worlds of `new means of consumption' and the postmodern perspectives that best illuminate them. The author |
Contents
Theoretical Issues | 16 |
Munching on McDonaldization of Social Theory | 52 |
The Expansion of McDonaldization | 59 |
The New American Menace | 71 |
Globalization McDonaldization and Americanization | 81 |
Credit Cards FastFood Restaurants and Increasing | 95 |
The New Means of Consumption | 117 |
Complementary | 134 |
McUniversity in the Postmodern Consumer Society | 151 |
Dealing with the New Means of Consumption | 163 |
McDonaldization Redux | 174 |
References | 192 |
203 | |
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Common terms and phrases
analysis argues associated bank Baudrillard become Big Mac Bourdieu capitalist chains chapter Chicken McNuggets consumers contemporary course credit card companies credit card industry cruise ships culture customers cybermalls dehumanization discussed Disney World efficient employees especially European example fact fast-food restaurants focal concern focus Fordism formal rationality functional rationality Furthermore globalization theorists Hamburger University hamburgers highly human ideas important interaction involves irrational irrationality of rationality issue ization labor process large numbers lead least loan Mannheim McDonaldiz McDonaldization of Society McDonaldization thesis McDonaldized systems McJobs McUniversity means of consumption modern Münch non-human technologies offer postmodern postmodern social theory postmodern society postmodernists problems process of McDonaldization restaurants and credit Ritzer satellite seen self-rationalization sense shopping malls simulated social theory sociologists sociology sociology of sociology structures substantial rationality theme parks theoretical things tour tourism virtually Weber's workers