Mobile Commerce: Technology, Theory and Applications: Technology, Theory and ApplicationsMennecke, Brian E., Strader, Troy J. Idea Group Inc (IGI), 2002 M07 1 - 364 pages M-commerce (mobile-commerce) refers to e-commerce activities carried out via a mobile terminal such as a phone or PDA. M-commerce applications for both individuals and organizations are expected to grow considerably over the next few years. Mobile Commerce: Technology, Theory and Applications addresses issues pertaining to the development, deployment, and use of these applications. The objective of this book is to provide a single source of up-to-date information about mobile commerce including the technology (hardware and software) involved, research on the expected impact of this technology on businesses and consumers, and case studies describing state-of-the-art m-commerce applications and lessons learned. |
Contents
NTT DoCoMos imode Developing WinWin Relationships for Mobile Commerce | 1 |
Wireless Devices for Mobile Commerce User Interface Design and Usability | 26 |
Location Based Services Locating the MOney | 51 |
Towards a Classification Framework for Mobile Location Services | 67 |
Wireless Personal and Local Area Networks | 86 |
The Impact of Technology Advances on Strategy Formulation in MObile Communications Networks | 99 |
The Ecology of Mobile Commerce Charting a Course for Success Using Value Chain Analysis | 122 |
The Wireless Application Protocol Strategic Implications for Wireless Internet Services | 145 |
Mobile Data Technologies and Small Business Adoption and Diffusion An Empirical Study of Barriers and Facilitators | 218 |
We Know Where You Are The Ethics of LBS Advertising | 245 |
A Perspective on mCommerce | 262 |
MCommerce in the Automotive IndustryMaking a Case for Strategic Partnerships | 279 |
Case Study The Role of Mobile Advertising in Building a Brand | 291 |
Wireless in the Classroom and Beyond | 309 |
Glossary | 321 |
About the Authors | 326 |
Other editions - View all
Mobile Commerce: Technology, Theory, and Applications Brian Ernest Mennecke,Troy J. Strader Limited preview - 2003 |
Mobile Commerce: Technology, Theory, and Applications Brian Ernest Mennecke,Troy J. Strader No preview available - 2003 |
Common terms and phrases
ability able activities addition adoption advertising allows analysis applications areas become benefits brand chapter communication companies computing connectivity considered consumer cost create direct discussed effective electronic elements emerging enable environment example existing expected factors Figure future Group handset i-mode identified important increase industry innovation integrated interaction interest interface International Internet investment issues limited location-based m-commerce messages method mobile commerce mobile devices mobile operators mobile phone mobile portal network operators offer operators opportunities platform players position possible potential preferences presented providers range relationship require role screen service providers solutions specific standards strategy subscribers success transactions types University users value chain wireless wireless devices