Leading Pharmaceutical Innovation: Trends and Drivers for Growth in the Pharmaceutical Industry

Front Cover
Springer Science & Business Media, 2008 M02 19 - 186 pages
Pharmaceutical giants have doubled their investments in drug development in the past decade only to see new drug approvals remain constant. This book investigates and highlights a set of proactive strategies aimed at generating sustainable competitive advantage based on value-generating business practices. We focus on three sources of pharmaceutical innovation: new management methods in the drug development pipeline, new technologies as enablers for cutting-edge R&D, and new forms of cooperation and internationalization, such as open innovation in the early phases of R&D. Our findings are illustrated by cases from Europe, the US, and Asia.
 

Contents

Key to Success in the Pharmaceutical Industry
1
Do You Really Want to Be in This
19
How to Find
33
How to Organize
50
The Importance of Project and Portfolio Management
65
Impact of Outsourcing on Pharmaceutical RD
71
Accessing Earlystage Innovation
78
Commercializing Internal Research Results
86
How to Commercialize a Breakthrough Technology
95
Where to Get Access
103
Management Answers to Pharmaceutical RD Challenges
123
Future Directions and Trends 159
158
Bibliography
165
Glossary
179
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