Winning E-Learning Proposals: The Art of Development and DeliveryJ. Ross Publishing, 2003 M05 15 - 336 pages Because it gives you everything you need to successfully secure e-learning business, Winning E-Learning Proposals: The Art of Development and Deliveryis the book your competitors don’t want you to have. No other book describes the entire process for securing e-learning business, from conceptualizing winning ideas to writing and delivering successful e-learning proposals. Author Karl Kapp draws on his considerable experience, and that of other leading experts, to provide the principles needed to conceptualize an idea, write a proposal, and present the information to the prospective client. This guide gives you the competitive edge in developing high-level strategies and selling “themes” that will make your e-learning proposal unique, effective, exciting, and — most importantly — a winner. |
Contents
| 3 | |
Receiving the RFP | 21 |
Defining the Problem | 59 |
Conceptualizing a Winning Solution | 73 |
Good Writing Is Essential | 93 |
Charts Graphs Illustrations and Other Eye Catchers | 111 |
Team Writing | 127 |
Front Matter | 143 |
Project Management and Schedule | 223 |
Budget | 251 |
Calculating Return on Investment | 273 |
Corporate Capabilities | 281 |
The Appendix | 287 |
Presenting the Proposal | 295 |
Presenting a Winning Proposal | 297 |
Endnotes | 317 |
Common terms and phrases
Accenture Added Value ADDIE model Bidder's Conference Bloomsburg University budget business need capture strategy chart client's e-learning client's need Clients want complete concept map corporate cost course create delivery describe determine development process document E-BAP e-learning business e-learning development e-learning firms e-learning initiatives e-learning project e-learning proposal e-learning solution effective elements employee estimate evaluation example executive summary explain fishbone format Gantt chart goal graphics implementation industry instructional design instructional strategies Internet Internet kiosks kiosk LCMS learners learning Learning Management System meeting method organization performance portal potential client presentation project team proposal writer proposed solution prototype questions Request for Proposal requirements response SCORM screen screen reader server specific storyboards tasks team members tion truck drivers Truckco Online understand Web-based Web-based training Workforce Interactive Worksheet writing