Managing Intellectual Assets in the Digital Age

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Artech House, 2003 - 233 pages
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Written for technology professionals and business managers/owners alike, this new, easy-to-understand book provides you with a comprehensive overview of the key legal and economic issues that affect rights of access and use for intellectual property and knowledge assets, with special emphasis on computer software, Internet content, and digital media. It is the first book to address management of both traditional intellectual property and the broader set of knowledge assets in a single resource. It presents these subjects in a style appropriate for a wide range of practitioners who are not intellectual property or knowledge management specialists, and approaches the challenge of managing these assets from a multidisciplinary perspective.
 

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Contents

Introduction Overview of intellectual property and knowledge assets
1
12 Who should read this book and why?
2
13 Intellectual property law principles
3
14 Knowledge assets
6
15 Emerging digital rights management issues
8
Traditional software protection strategies
9
22 Patenting computer programs
15
23 Business method patents
18
The challenge of peertopeer and distributed computing
111
71 The P2P process and its challenge
112
72 Managing Napster
113
73 The DMCA as a threat to P2P systems
119
74 The next generation P2P systems
120
75 Distributed networks
121
76 P2Pdriven content searches
122
78 Content management in P2P and distributed networks
123

24 Trade secrets protection for computer code
20
25 Moral rights
23
26 Licensing
24
27 Reverseengineering
26
28 Comparing traditional protection strategies
27
Selected bibliography
28
Open Source An alternative model
31
31 Open Source principles
32
32 Open Source and traditional intellectual property principles
33
33 Different forms of Open Source
35
34 Open Source versus shareware
37
36 Economic models for Open Source material
38
37 The challenge of fragmentation
40
38 Open Source applied beyond software
41
39 A battle for the heart and soul of Open Source
42
Placing a premium on collaboration
44
Selected bibliography
46
Trademark protection online
49
42 Trademarks and the domain name registration process
54
43 The problem of cybersquatting
56
44 Resolving domain name disputes
59
45 Reconciling the interests of legitimate trademark owners
61
46 Domain name property rights
63
47 Country code TLDs
64
48 Multilingual domain names
66
410 Keywords and trademarks
67
411 Unfair competition claims
68
Selected bibliography
70
Protecting the look and feel of online content
73
51 Limits of copyright protection
74
52 Patents and digital look and feel
76
53 Trademark law protection
81
54 Rights under the Database Directive and property law theories
83
55 Trespass to property
84
56 Rights under competition law
85
57 Moral rights
86
58 Managing look and feel
87
Selected bibliography
88
Managing digital media
91
62 Music rights
94
63 Digital video rights
98
64 Secure systems for digital content
100
65 Role of ISPs and other content distributors
103
66 Criminal penalties for violation of digital media rights
105
67 Managing digital media rights
106
Selected bibliography
109
Selected bibliography
126
Property law and commercial transactions law applied to digital content
127
82 Property law rights
134
83 Property rights and competition law
137
84 Commercial transaction laws
139
85 Computer Fraud and Abuse Act and the Electronic Communications Privacy Act
141
86 Future trends
142
Selected bibliography
144
Controls on technology development and transfer
147
91 Technology export controls
148
92 Overview of technology export laws
149
93 Performancebased computer controls
151
94 Encryption controls
153
95 Knowledge controls
155
96 Restrictions on passthrough exports
157
97 Digital Millennium Copyright Act and anticircumvention
158
98 EC Cybercrime Treaty
160
99 Technology taxes and fees
161
910 Technology controls Trends and strategies
162
Selected bibliography
163
Valuing and managing knowledge assets
167
102 Licensing
171
103 Auctions and exchanges
172
104 Intellectual assets in corporate acquisitions and startup enterprises
173
105 Securitization
174
106 Donating intellectual property
175
107 Abandonment
176
108 Internal asset transfers
177
1010 Antitrust and competition law constraints
179
1011 Intellectual asset management strategies
181
1012 Valuing intellectual assets in a networked setting
182
Selected bibliography
183
Principles for managing intellectual property and knowledge assets
185
112 Recognize diverse forms of knowledge assets
187
113 Apply all available asset management tools
188
114 Recognize transitory value of assets
189
115 Make use of nontraditional commercial models
190
116 Recognize that different assets have different value
191
117 Accommodate open access and broad collaboration
192
118 Experiment with different distribution models
193
1110 Understand the trend toward empowerment of asset users
194
Basic intellectual property forms
197
About the author
223
Index
225
Copyright

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About the author (2003)

Jeffrey H. Matsuura is an assistant professor and director of the program in law and technology at the University of Dayton School of Law. He also serves as counsel to the Alliance Law Group, LLC

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