Fresh Perspectives: Business Management

Front Cover
Pearson South Africa, 2005 - 409 pages
 

Contents

What business management is all about
1
Entrepreneurial orientation Describe an entrepreneur
2
The main ideas
4
Chapter
6
with a comprehensive Business in communities
11
skills and assessment The macro or general environment 16 Various kinds of organisation and where they
17
Entrepreneurial orientation
43
What is a small business?
51
Production and operations
193
Procurement or purchasing
200
Justintime planning
209
Limitations of JIT
215
Jobshop processes
222
Contemporary challenges for production
229
The main skills
235
Chapter 8
240

How do I evaluate a business idea?
57
Profit potential and profit sharing
63
Legal requirements statutory Internal strategies dealing with
71
Implementing the plan
79
Current small business initiatives
86
Chapter 3
96
Chapter 5
140
The main ideas The main ideas
161
The financial statements 137 annuity
169
Managing the businesss finances 141 Sources of shortterm financing
176
Movement of cash 145 The cost of capital
182
Solvency ratios 153
190
Chapter 6
191
Markets and marketing
241
Identifying the target market
250
Marketingmix variables
256
The price variable
262
Current marketing challenges
273
The main skills
279
Management and leadership
334
Managing it all
365
References
399
Distinguish between key concepts
403
Distinguish between markets and marketing
407
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