Corporate Futures: The Diffusion of the Culturally Sensitive Corporate FormGeorge E. Marcus University of Chicago Press, 1998 M07 20 - 353 pages As we approach the end of the century, cultural, institutional, and even geopolitical change becomes the norm rather than the exception. Late Editions, edited by George E. Marcus, is a series of annuals designed to probe these changes not through the familiar academic conventions of analysis but instead through in-depth, informed conversations and interviews with individuals at the sites of these transformations. The casts of other volumes in the series include artists, oncologists, Siberian medical leaders, warhead designers, and computer junkies, all of whom take the opportunity presented by Late Editions to reflect upon the great and often puzzling shifts occurring in the cultural landscape. Late Editions 5, Corporate Futures, questions this idea of a "cultural landscape" by focusing on the the marked investment of corporations in the concept of culture, long the purview of anthropologists and, more recently, those involved in the humanistic disciplines. Emerging in the discourse of the workplace—and traveling beyond it to traditionally alternative associations—is the idea of a "corporate culture" with its own organization, management policies and practices, and ethos. How can we understand this culture of corporations, and to what extent does it reflect self-contained communities or fragmented human existence in groups under conditions of postmodernity? Corporate Futures tackles these issues and questions through conversations with managers, financial and risk analysts, and other participants in national and international organizations. The results—engaging, intriguing, speculative, current—continue the work begun in earlier volumes to map the terrain of the present and navigate the uncertain future. Praise for Late Editions: "If the succeeding volumes are as compassionate and informed as the first, this series could become an essential postmodern guidebook to the world's changing cultural terrain. I plan on letting it ease me into the next century."—Catherine Gysin, Utne Reader |
Contents
GOVERNANCE ACCOUNTING PLANNING | 15 |
CORPORATE CULTURE WARS | 23 |
MAKING MORE MATTER AT THE BOTTOM LINE | 63 |
TOWARD A HIGHERORDER MERGER A MIDDLE MANAGERS STORY | 89 |
COLOMBOJAPANESE MIXTURES AMIDST A CORPORATE REINVENTION | 113 |
STORYING CORPORATE FUTURES THE SHELL SCENARIOS | 141 |
SPECULATIONS AND RISKS | 177 |
THE WORLD AS SPECULATION | 181 |
SIXTYFIVE ROSES PULMOZYME STEVE SHAK GENENTECH INC | 209 |
OPPOSITION INC | 243 |
MAKING SPACE SPEAKING TRUTH THE INSTITUTE FOR POLICY STUDIES 19631995 | 249 |
CITIZENS INC BOTTOMUP ORGANIZING IN BOTTOMLINE CONTEXTS | 279 |
ARTISTS INCORPORATING BUSINESS SAVVY MEETS CREATIVE EXPERIMENTATION | 311 |
CONTRIBUTORS | 337 |
| 339 | |
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Corporate Futures: The Diffusion of the Culturally Sensitive Corporate Form George E. Marcus No preview available - 1998 |
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accounting activist actually American artists bank BARNET Bob Swanson capital CEFKIN chaos theory choreographers Colombian competition corporate culture create cystic fibrosis dance Danspace Project DAVIS-FLOYD decisions DNase employees example experience firm FLOWERS FORTUN Foto Japón future Genentech global goal going grassroots happen HENSON hierarchy human relations idea important individual institute interest interview investment investors issues Japan Japanese Jasperse kind Kouzes look ment Movement Research nameless city NARRATOR nomic organization organizational Pedro Nel Ospina person Peters political postmodern dance problem production Pulmozyme question RASKIN Rice University role scenarios sense SHAK Shell social someone Steve Shak story strategy structure talk tell theory there's things think tanks tion Tom Peters trying what's workers
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Page 9 - I may use that biological term — that incessantly revolutionizes the economic structure from within, incessantly destroying the old one, incessantly creating a new one.
Page 9 - In other words, the problem that is usually being visualized is how capitalism administers existing structures, whereas the relevant problem is how it creates and destroys them.