Business Ethics: Concepts & Cases
Pearson Prentice Hall, 2006 - 437 pages
For courses in Business Ethics
This popular text on Business Ethics introduces the reader to the ethical concepts that are relevant to resolving moral issues in business; imparts the reasoning and anaytical skills needed to apply ethical concepts to business decisions; identifies moral issues specific to a business; provides an understanding of the social, technological, and natural environments within which moral issues in business arise; and supplies case studies of actual moral conflicts faced by businesses.
The ethical landscape of business is constantly changing and this edition has been revised to keep pace with those changes most effecting business: accelerating globalization, constant technological updates, proliferating of business scandals.
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... Consumers are also bombarded daily by an endless series of advertisements urg- ing them to buy certain products . Although sometimes defended as sources of infor- mation ... CONSUMERS Markets and Consumer Protection Chapter 6.
... consumers . Thus , the mar- ket ensures that producers respond adequately to consumers ' desires for safety . How- ever , if consumers do not place a high value on safety and demonstrate neither a will- ingness to pay more for safety ...
Concepts & Cases Manuel G. Velasquez. What do consumers get for their advertising dollar ? According to most consumers , they get very little . Surveys have shown that 66 percent of consumers feel that adver- tising does not reduce ...
CASES FOR DISCUSSION
Ethical Principles in Business
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